In recent years,with China’s continuous economic development,groups engaged in equestrian sport grew gradually and equestrian sports market attracted popular attention. But as a sport originated in Europe and just starting in China,either in events level,or in events size,or riders level or standardization of event organization and operation,or the specialization of events organization personnel,or attention paid by the audience on the events,or understanding and recognition of companies on the events,Chinese equestrian sport has not a small gap away from the abroad. This article will focus on the FEI World Cup Jumping China League and by analysis of this event,objectively present the development of the domestic equestrian events,and accordingly make suggestions for the development of equestrian events industry in China.
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