Sport Performance Industry,represented by professional sports league,is the core constitute of the entire Chinese sports industry. It has a strong pull effect for other sporting goods industry,the sports agent industry,stadiums industry,the sports media industry and other sports industry. It also has tremendous radiation effects for the cultural industry,tourism industry,leisure industry as well as broadcasting media industry. There are a number of professional sports events at all levels in China. But professional sports categories with the most social influence,social awareness,economic and market expectations are the relevant balls league based on“Three big-ball sports”(football,basketball and volleyball). However,compared to the international“Three big-ball sports”tournaments,China’s“Three big-ball sports”leagues face a lot of problems such as excessive administrative interference,inadequate market development,technical and tactical aspects of the weak,insufficient maintenance of public relations and so on. The underdeveloped of China’s “Three big-ball sports” industry still has great potential. At the end of 2013,the Third Plenary Session of the 18th CPC Central Committee proposed:“will promote the reform of economic system... to make the market play a decisive role in the allocation of resources”. This means“Three big-ball sports”industry which wanders in trough in a long period once again faces an important developing opportunity. How to make full use of this reform period to boost China’s“Three big-ball sports”industry and to improve the level of“Three big-ball sports”of our country and its international influence?This will be a major issue in front of us.
This chapter firstly analyzes situation of industrial development of the“Three big-ball sports”in the USA and Europe in order to provide the international experience for the development of Chinese“Three big-ball sports”industry. Secondly,from the Chinese Football Association Super League(hereinafter referred to as the Super League),China Basketball Association professional league and the Women’s League of China Volleyball Association,this chapter analyzes the related situation of organization structure operation mechanism each professional league,and forecasts their industrial prospect. Finally,based on the understanding of the general situation of Chinese“Three big-ball sports”and the industry,this chapter summarizes the characteristics of“Three big-ball sports”and the industry,clarifies the difficulties and contradiction encountered in the development of“Three big-ball sports”in China,explores the root causes of these problems and proposes optimization measures and the ideas of improvement.
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