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山东是我国传统文化的重要集聚地，文化资源十分丰富。以齐鲁文化为根基而形成的山东文化品牌，在中华文化中占有突出地位。山东是文化大省，但还不是文化强省，原因在于缺少有影响力的文化品牌。如何把山东丰富的文化资源打造为具有影响力和市场竞争力的文化品牌，这不仅对加速山东文化产业发展具有重要意义，对其他文化资源富集地区文化产业发展也具有启示作用。本文对山东文化品牌发展现状进行了深入调查，对其存在问题进行了深入分析，提出了如何打造山东文化品牌的对策建议。
Shandong is full of cultural resources and is the gathering place of traditional culture in China. Based on the Qilu culture，Shandong well-known cultural brands are the important in Chinese cultures. Shandong is a big cultural province，but not a powerful cultural province，this is because it is short of the influential cultural brands. This paper surveys deeply to the present situation of Shandong cultural brands development，analysis the existing problems，and put forward the countermeasures and suggestions about how to make the Shandong cultural brands.
| Keywords： | Countermeasures and SuggestionsExisting ProblemsPresent Development SituationShandong Cultural Brands |
