So far，China’s rich cultural resources have not been fully developed and utilized in a scientifically designed way. To transform from a country with only rich cultural resources to a country with a well developed industry based on its rich cultural resources，China must put innovation to the first place in the development of the industry by thinking in the innovative way，implementing the strategy of industry clustering，cultivating and maturing a cultural market with its main objectives，creating a wide diversity of financial and investment mechanism，building famous brands in the cultural industry and developing and growing professionals with innovation.