新闻媒体是“社会之喉舌”,具有信息传播、舆论导向、社会监督、道德教化和文化传承等功能。在中国企业公民建设当中,新闻媒体要积极发挥其舆论的导向、监督作用,对企业的道德缺失行为进行披露,对企业公民建设行为进行宣传报道。本文在分析新闻媒体与企业公民建设之间关系的基础上,阐述了新闻媒体在宣传企业公民理念及推动企业公民建设中所发挥的重要作用,最后就进一步加强媒体监督、为企业公民建设提供一个良好的舆论环境对新闻媒体提出了新的要求。
<<As the mouthpiece of society,news media has many functions,such as information dissemination,public opinion guidance,social supervision,moral education and cultural heritage. In order to further enterprise citizenship construction in china,news media has duty to expose enterprises’ lack of ethics and publicize enterprise citizenship construction activities. Firstly,the article analyzes the relationship between news media and enterprise citizenship. Secondly,we introduce the importance of news media to promote enterprise citizenship construction. Lastly,we have to strengthen the supervision of news media to make a favourable environment to promote enterprise citizenship in China.
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