Mid-age women usually have rich life experiences. Their mind-body is relatively healthy，with a happy family and good career. They are the group of women who enjoy their best time in life. This group has made great contribution to their families and the society as well，but in real life，this group is often neglected and their charm is not fully displayed.

We advocate a colorful life style for mid-age women and an active and healthy attitude towards consumption. To expand this group’s consumption capacity will help increase domestic demand and promote the growth of national economy.