City women are a main force behind brand consumption. They have strong purchasing power and correct understanding of brand and luxury goods. The survey has both theoretical and practical values. Female consumers are aware of brands and band consumption and their worldly perspective towards brand consumption is good news for the market. Enterprises should speed up their brand making and the government should strengthen brand supervision and service in order to develop China’s brand consumption market and expand women’s consumption demand. Old-brand companies should strive to become stronger. Women consumers should make efforts to shoulder their social responsibility.