In 2009，Guangzhou Television（GZTV） made a great progress in programme production and advertising. It emancipated the mind and developed innovation. GZTV also promote the reform of cultural administrative system actively，achieving the great bumper of society and economy benefit. In 2010，GZTV will continue in deepening reform and put further effort on separation of production from broadcasting；undertake cost auditing thoroughly；increase the profitability as well as viewership rates；build up the firmly systematic foundation for the future sustainable development.