A three-month survey by “Me Generation” shows that women between 24 to 28 can be characterized by the following：self-confident，creative，adventurous，enjoying life，happy to spend，fashionable and realistic. Their consumption habits are common among those born after 1980：55 percent consider luxurious goods are expressions of life quality and these goods bring them more confidence. 84 percent want to buy luxurious goods in two years，more than 70 percent show that they care for vogue and fashion trends，while 63 percent consider themselves closely following trends.