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从中国市场上第一次出现“巴黎欧莱雅，你值得拥有”的声音开始，欧莱雅（中国）成功引进14个国际知名品牌，收购了小护士、羽西两个本土品牌，已经发展成为中国市场化妆品行业的领导者。一个化妆品企业成功的背后，最大的驱动力是人们对美的追求。欧莱雅（中国）在履行企业公民的社会责任中，塑造着欧莱雅集团在中国的形象，让“公关创造价值”变成现实。
<<L’Oreal（China）has successfully introduced 14 world famous brands into China since for the first time in the Chinese market there was the saying “You are worth to have Paris L’Oreal”. The company has purchased two local brands：MiniNurse and Yue-Sai，and become the leader in the country’s cosmetic industry. The biggest drive behind a successful cosmetic company is people’s pursuit of beauty. L’Oreal（China）is creating its image in China while performing its corporate citizen’s social responsibility，and changing the saying “public relations make value” into a reality.
<<| Keywords： | Corporate CitizenCreative SpiritBeauty |
