2008年中国城市女性消费状况调查涉及10个城市。调查结果显示:物价上涨、金融风暴、食品安全是影响2008年城市女性消费的3个关键词。48。5%的被访者认为物价上涨对自己生活水平有一定的影响;几乎所有被访者对“金融风暴”带来的影响表示担忧。她们最担心的五件事依次是:物价上涨、个人财产缩水、人民币贬值、生病看不起、投资风险大。“三聚氰胺”事件后,吃奶制品的人减少了12。6%。健康服务、咨询服务、教育服务、婚庆服务、金融保险服务,成为目前中国城市女性现代服务消费快速扩展的5个新领域。
<<Chinese city women’s consumption survey(2008)covered 10 cities. The survey shows that rising prices,financial storm and food safety are key words affecting women’s consumption in 2008. Interviewees(48.5 percent)said that rising prices had affected their life quality. Almost all interviewees expressed anxiety over the financial crisis. The five things they worried most were:rising prices,individual asset decline,devaluation of RMB,high medical cost and big investment risk. The number of people consuming milk products have dropped by 12.6 percent after the Sanlu tainted milk power incident. City women need services on health,information,education,marriage celebration,finance and insurance,and these services are the most rapid developing sectors of modern service industry.
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