China’s consumption market has been growing and expanding over the past 30 years since the reform and opening. In 2008，social consumption retail sales reached 10848.77 billion yuan，almost 60 times the 1978 figure. On average the annual growth rate is close to 15 percent. China’s consumption is continuing to contribute to our nation’s GDP and becomes the most stable force of promoting economic development. Chinese people’s per capita spending is growing too and has almost doubled in the past 10 years from 1996 to 2007. The speedy urbanization and increase of people’s income both in urban and rural areas will further promote China’s consumption growth. Now with per capita GDP exceeding 3000 US dollars，the time has come for the upgrade of consumption structure. It is China’s long term strategy to promote sustainable consumption development.