本篇将回顾澳门媒体的发展历程并对媒体的发展现状进行概括。电视是最多澳门居民最常使用的传统媒体,其次是报纸,再次是电台,三者都面对着来自香港媒体的市场竞争。澳门的互联网覆盖率已接近七成,但目前还没有出现成功的以互联网为主要传输渠道的网上媒体,网站倚赖传统媒体提供内容,传统媒体则利用新媒体技术延伸自己的覆盖面,这与不少地方传统媒体与新媒体之间存在市场竞争的关系不同,澳门的传统媒体与新媒体目前具有的是互补关系。
<<It is to review the development of Macao media and to generalize the current status of the Macao media industry in this chapter. Speaking of the traditional media,television is the most popular traditional media in Macao as it is the most frequent accessed media by Macao population. In terms of popularity,newspaper and radio are ranked accordingly after television. Generally,the local Macao TV,newspaper and radio are all facing the challenges from the Hong Kong media. Speaking of the new media,there is a good technology foundation in Macao as the internet coverage is nearly 70% of the whole of population. With this coverage,however,there is no successful new media or internet media(using internet as the main channel to reach the public)in Macao. Websites rely on the traditional media to provide media contents while the traditional media are using internet to only extend their channels. The relationship between traditional media and new media is complemented in Macao while in some other places,it is competitive.
<<Keywords: | DevelopmentMediaCurrent StatusMacao |