近年来,澳门会展业作为澳门产业多元发展的重要元素,在政府和私立机构的推动下,得到长足的发展,但从总体上来说仍然处于初步发展阶段。本文介绍澳门会展场地的主要特点,并预期澳门会展未来的发展走向,认为专业性强和有特色品牌的展会将有更加广阔的成长空间。
<<As an important element of Macao industry’s spontaneous growth,the development of exhibition as a business is still in its infancy. The author describes elements,such as venue construction,MICE project operation and MICE human resource integration that need improvement. With the support of the public and private sectors,MICE human resource development in Macao has been consistently developing. The author projects that the future development of MICE in Macao will be concentrated on the Cotai Strip. Based on recent Macao MICE activity and organization the author believes that MICE events pertinent to the gaming industry,the introduction of highly specialized brands and the processing of unique brands will have wider rooms to grow and develop.
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