2013年,中国数字电视产业的发展突出表现在互联网企业与电视机构跨界竞争方面,乐视、小米等互联网企业进军智能电视机硬件设备生产市场,优酷、腾讯等视频网站加快了网络原创视频内容品牌化策略的步伐,互联网电视用户数量快速增长,大视频产业的融合竞争愈演愈烈,大数据时代的电视平台面临互联网化转型。
<<In 2013,the development of China’s digital TV industry was outstanding performance in the cross-border competition.Internet companies like Le TV and MI entered the smart TV hardware equipment market.Video websites like Youku and Tencent speeded up their original video content strategy.The number of OTT TV users grew rapidly.Mega-video industry competition intensified.In the era of big data,traditional television platforms are facing a Internet transformation.
<<Keywords: | Digital TVOTT TV4K TVMega-video Industry |