With the well performing industrial growth of tablet and e-readers in 2013，the market competition presents a new pattern，within which the established brands competes with the non-brands.In China，domestic and local brands contribute to the current market force.The target mobile terminals for app developers are diverting，and updating demands for functions lead the trends of consuming.By analyzing the global and local released data，this report reveals the development of the e-reader and tablet industry.The overall scope and consuming-oriented market analysis may provide a reference for the future development in the e-reader and tablet industry.