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双循环
社交电视本质上是一种观看电视的方式和体验，使用户的观看行为更加社会化。社交电视具备个性化、互动性、参与性、多终端与即时性特征，促进了电视观看从“家庭式”收视向“个人化”收视转变。社交电视拓展“第二屏”，提升了观众在电视平台上的社交互动，改变传统的电视收视率调查与广告测量模式，最终也拓展了电视的产业空间。
<<Social TV is essentially a way of watching and experiencing television，making the television watching behavior more socialized.Social TV is personalized，participatory，conversational，multi platform and real-time.Promoting television watching practice has changed it from a family-watching-together one to a more personalized one.Social TV has extended its platform to the “second screen”，promoted audiences’ social interaction on the TV platform，altered traditional TV rating research methods and advertisement measurement patterns.It has also expanded the industrial space of traditional TV.
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