自2012年8月腾讯推出“微信公众平台”后,微信延伸成为兼具通信、社交、媒介与平台等综合属性的新锐“移动即时信息媒介”。在微信空间充斥着各种政治传播风险的形势下,“政务微信”应势而生。政务微信曾在应急管理、舆论引导、社会组织动员等领域发挥了强大的社会功能,产生了积极而有效的影响。然而,随着微信5。0版的升级和“去媒介化”的进程以及国务院100号文件的大力推动,未来政务微信的深化发展也面临着重大的适应性调整和策略转型。
<<Since August 2012,Tencent launched the Public Platform in WeChat.WeChat extension became the platform of both medium of communication,social,and the comprehensive properties of the new “Mobile Instant Information Medium.” The WeChat space is filled with a variety of political risks.Government WeChat was in emergency management.Public opinion guidance,and other areas of social mobilization played a strong social function,resulting in a positive and practical influence.However,with the WeChat v5.0 upgrade and “removal of media properties” process,and the vigorously promotion of the State Council No. 100 file,future development of government WeChat also needs significant adaptation and transformation strategy.
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