随着媒介环境的变化,主流媒体面临新的技术挑战和时代机遇,舆论引导格局呈现新特点。本文结合实践调查,研究了主流媒体在舆论引导过程中存在的问题及其原因,分析新媒体环境下主流媒体舆论引导的特点和走势,并提出对策建议。
<<With the evolution of media environment,mainstream media is facing new challenges caused by technology and opportunities.At the mean time,new characteristics has been shown in the setup of public opinion guidance.With the help of practical investigation,this article explores the problems and causes existed in the process of public opinion guidance in mainstream media.Under the new media environment,the characteristics and the direction of public opinion guidance are analyzed as well.In addition,suggestions and strategies are put forward.
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