Though the growth of world economy in 2013 is at a low speed，the new media industry shows its strong development momentum. There are many characteristics and development trends in technology upgrade，market integration，and cultural innovation in the new media industry.On the basis of global new media industry，this paper analyzes the current situation of new media industry in China，by focusing on its prominent effects on the change of technology，market and culture，and on social and economic development . It then analyzes the problem of the new media industry in China and puts forward measures constructively.