在媒介融合不断深入发展的时期,世界广播电视巨头英国广播公司迎头赶上,一改传统广播电视的运营模式,以用户需求为导向,为受众提供多媒体视听信息服务,成为媒体融合变革中的翘楚。本文主要探讨新媒体环境下英国BBC媒介融合的动因、路径、效果及其意义,以期通过BBC的媒体转型之路为我国广播电视转型提供些许参考。
<<Under the high speed development of media integration,one of the largest media providers,BBC,has jumped over the traditional media type,changed itself to a new type of media that provides program and information service according to customer demand.This makes it outstanding over the innovation of media integration.This essay mainly focuses on the causes,methods,effects and significance of BBC’s media integration under the environment of new media,and on giving suggestions regarding the transition of Chinese television media.
<<Keywords: | IntegrationBBCNew Media |