There are five risks of image crisis of enterprise：the enterprise products，market operation，the enterprise internal management，the enterprise personnel and social responsibility. These five aspects constitute the Risk Map. At present，the analysis of the image crisis degree and social responsibility accident rate shows that the three most prominent problems are the enterprise products，market operation and the enterprise personnel. As regards the image crisis response of provinces and municipalities，the key is to be committed to solve those image injustice problems，to rectify and reform the image death problems，to build a comprehensive management system，combined with the regularity from the Risk Map.