There are five risks of image crisis of banks，insurance and securities：illegal acts of the leading officials，problems on the fees，problems on the customer information security，management problems and supervision problems. These five aspects constitute the Risk Map. At present，the analysis of the image crisis degree and social responsibility accident rate shows that the three most prominent problems are the customer information security，illegal acts of the leading officials and supervision matters. As regards the problems on the customer information security in aspect of the image injustice，the key is to be committed to solve those injustice problems. As regards the supervision problems in aspect of the image death，the key is to be committed to improvement. As regards the image deviation degree and multiple judgement relationships，the key is to be committed to build a comprehensive risk management system，combined with the regularity from the Risk Map.