医疗形象危机的风险项由五部分构成:(1)看病难,看病贵,(2)医疗安全问题,(3)医疗机构的管理问题,(4)医患纠纷,(5)医疗商业广告欠规范。当前,针对“形象危机度”与“社会责任事故率”的分析表明,医疗安全问题(医院诊疗过失)、医疗机构的管理问题(医疗机构监管)与医患纠纷(医患纠纷)问题最突出。建议:针对医患纠纷等风险项的“形象蒙冤”问题,做好“善解冤”;针对医疗安全问题等风险项的“形象死亡”问题,做好“重点改”;针对形象偏差度与多元评委关系,并结合“风险地图”等规律,做好“全面防”。
<<There are five risks of image crisis of medical system:difficulty of medical care and high expense on it;medical security issue;management of medical agent;doctor-patient dispute;lack of specification on medical commercial advertisements. These five aspects constitute the Risk Map. At present,the analysis of the image crisis degree and social responsibility accident rate shows that the three most prominent problems are medical security problems (medical negligence),management of medical agents (regulation of medical institution) and doctor-patient dispute. As regards the image injustice on the doctor-patient dispute problems,the key is to be committed to solve those injustice issues. As regards the image death on medical security problems,the key is to be committed to improvement. As regards the relationship of image deviation degree and multiple judgement,combined with the regularity from the Risk Map,the key is to be committed to build a comprehensive management system.
<<Keywords: | Image CrisisMedical Image |