近年来,国内外多家媒体在发展报纸多元化产业的同时,尝试报纸平面广告的延伸及价值再次开发。《广州日报》可以尝试通过平面广告立体化和捆绑电商平台等手段,对报纸广告进行与移动互联网相结合的适度二次开发,并通过电商模式来促进整个报业集团广告经营乃至新闻生产的转型升级。
<<In recent years,many domestic and foreign media enterprises developed diversified newspaper industry.At the same time,they tried to extend and redevelop the value of print advertisement. Guangzhou daily can try moderately redevelop newspaper ads and combine with mobile Internet through print ads stereoscopic and bundle e-commerce platform,and promote the transformation and upgrade of the entire management of newspaper group and the news production through the e-commerce model.
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