When the tourism and gaming industry has distinguished itself in the past several years，the one-dimensional economic structure in Macau is taken as a worrying issue in the society. With the proposal by the former Chief Executive Ho Hau Wah in moderately diversifying the economy by giving the gaming industry a leading role，cultural and creative industry has become one of the key sectors that could be developed. A number of measures were taken in assisting the development of the industry in recent years，such as training of professionals，allocation of space and sponsorship schemes. This article attempts to summarise the related measures taken by the Government in recent years，followed by a discussions on their effectiveness and an exploration of the present state of development through a number of case studies.