The cultural power and its competitive power symbolize prosperity and revitalization of a country. In recent years，our country has constantly deepened the transform of cultural system and regarded culture industry as a significant factor to develop economy. Moreover，our government has adapted a series of measures to protect and made use of traditional culture. With good economic benefits brought by these measures，our country steadfastly promote the cultural communication. The effect of Chinese culture continues to expand oversea. However，we must realize that its cultural power and competitive power are not corresponding to the role being the second economic entity in the world. It is a long-term，arduous task for our country to get the dominative power of discourse on the world’s stage.