2012年演艺行业快速发展,行业创新多方面推进,国有剧团改革深化,民营剧团崛起迅速,民间自发成立了国内首个国际演出剧院联盟,全国首个演艺集聚区也即将形成。然而,到目前为止,我国演出市场体系的公平竞争机制还未建立;高票价模式使其陷入恶性循环;剧场缺乏公益性管理模式;演出单位缺乏与海外长期战略合作模式等。相关建议为:打造成熟的演艺市场体系;政府补贴与剧目内容改革相结合;积极进行版权创新;建立公益性演出评定和扶持制度;对与海外演艺机构的长效合作机制予以制度保障。
<<In 2012 performing arts industry developed rapidly,innovations in cultural industries were improved in many ways,the reform of state-owned theater continued to deepen,China’s first international theater Union were set up spontaneously by folk,the country’s first performing arts gathering area will soon form. However,to date,the mechanism of fair competition of performance market system has not yet been established;high ticket price mode made it into a vicious cycle;theater lacked of public service management model;performing units are short of long-term strategic cooperation with overseas. Based on the above analysis the proposals are:to build a mature performing market system;combine government subsidies with reform of repertoire;encourage copyright innovation;establish a nonprofit performance assessment and support systems;provide system security for mechanism of long-term cooperation with overseas institutions.
<<Keywords: | Performing Arts IndustryTheater UnionPerformance Market SystemPublic Service Management Model |