2012-2013，China’s foreign trade is still showing overall positive. Games，advertising，design and animation，represented a new form of publishing has replaced traditional film format，becoming China’s first corps of foreign cultural trade. Book publishing，film，television and performing arts and other traditional forms move forward steadily. Art industry became a new highlight of China’s cultural trade. Facing the new situation，we need new mechanisms and new vision to improve cultural industries’ market environment，perfect policy system of cultural trade，give full play to the decisive role of the market in foreign cultural trade and promote the prosperity and development of China’s cultural foreign trade.