The characteristics of cultural industries determine the meaning of cultural industries’ investment and traditional manufacturing sector is different. Copyright，trademarks，software copyrights and other intangible assets are relatively independent，long term profitability，so the investment in intangible assets should be included in statistics of the national economic cultural investment. Industry factor markets，capital system，technological innovation，human resources （creative resources） and business model combined with policy gradually constitute a major driving force of cultural industries’ investment’s growth. China’s cultural industries’ investment lacks of accumulated experience and professionals. Policy bonus or the drive of cultural investment make capital gather in local industry or field while ignoring the characteristics and rules of industry development and investment have the issue of overheating and excessive growth. In the future，we must make the appropriate adjustments to the development models and structures to promote the transformation from quantity growth to quality improvement and enhance the effectiveness of investment，raise the investment income level，and promote the intensification，horizontal scale development of cultural industries.