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文化与旅游的融合发展是当前文化产业发展的重要趋势。本文以成都“三圣花乡”景区为案例，深入剖析了该景区文化与旅游融合发展的历程、特征以及未来发展的新趋势。同时，本文还进一步研究了文化旅游产业发展对三圣乡就地城镇化的影响，为其他地区文化旅游产业发展及其推进城镇化总结经验。
<<The integrated development of culture and tourism is an important trend. Based on the case of San Sheng Hua Xiang in Chengdu，some issues on the integrated development of culture and tourism，such as development process，development characteristics and new trends have been discussed in this paper. Meanwhile，it has explored the spillover effects of the development of cultural tourism industry on urbanization.
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