Taking strategies of western Hubei ecological and cultural tourism zone as well as the integration of cultural creativity and cultural fusion in this area as typical examples，this paper discusses several issues in this area by using Porter Value Chain theory and Cultural Fusion Smile Curve Model created in this paper. This paper studies a series of measures that engaged cultural integration and innovation in western Hubei area；discuss ways of strategic innovation，brand marketing innovation，and industrial integration innovation combined with cultural；explains the theme exhibition of different cultural styles formed among different regions，as well as the fusion effects of cultural and ecological construction，tourism industry，cultural and urban planning，cultural and rural construction，etc..