在全球竞争与创意经济的时代趋势下,文化产业与市场的蓬勃发展已成为近年各先进国家提升文化经济价值及振兴都市、区域经济发展的重要策略。如何将文化界、产业界、消费者关系做更紧密的“机制”结合,建构区域(地方)特色、创造新经济体验的文化价值,将是文化产业与市场发展政策之重要方向。
<<Cultural industry has brought mass production of cultural goods and mass consumption market,but it is undeniable that excessive cultural industrial standardization will lead to a large number of meaningless cultural consumption. Therefore,How to create a memorable consumption experience for the customers through the concept of emphasizing commodity and service will be a trend for the development of cultural goods,industries,and market economic mechanism. Moreover,governments are actively functioning through comprehensive policies to assist regional (local) cultural industry and cultural market development,hoping to develop a good cultural industry and market economic mechanisms. After all,cultural intension is the most diverse and unique economic resource. In short,in the context of global competition and creative economy,how to create regional (local) cultural characteristics and create the culture value of new economic experience will be an important direction of cultural industry and market development policy.
<<Keywords: | Cultural IndustriesMarketsNew Economy |