In 2012，the total cultural consumption in urban and rural areas increased by over 10% in 21 provinces，11 of which by over 15% and 3 of which by over 20%；the per capita value of cultural consumption in urban and rural areas increased by over 10% in 19 provinces，10 of which by over 15% and 3 of which by over 20%. The rankings of the status evaluation of the cultural consumption demand in urban and rural areas across the provinces are as follows：in the lateral evaluation of ideal value without urban and rural and regional gaps，Jiangsu，Beijing，Shanghai ranked the top three in the “2012 annual urban and rural leaders”；in the vertical evaluation of own base value throughout the past years，Jiangsu，Qinghai，Liaoning ranked the top three in the “2000-2012 urban and rural runners-up”；Jiangsu，Tianjin，Qinghai ranked the top three in the “2005-2012 urban and rural runners-up”；Tianjin，Xinjiang，Ningxia ranked the top three in the “2010-2012 urban and rural runners-up”；Tianjin，Jilin，Henan ranked the top three in the “2012 annual urban and rural runners-up”.