In 2012，the countrywide cultural consumption demand in urban and rural areas continued to maintain high growth：the total cultural consumption went up by 12.64% reaching 11405.97 hundred million yuan；the per capita value went up by 12.09% reaching 844.45 yuan. As measured by per capita value，the annual growth of the cultural consumption in urban and rural areas was evidently higher than the GDP growth，evidently lower than the residents’ income growth and slightly lower the total consumption growth，also significantly lower than the savings’ growth. The disparity of cultural consumption between urban and rural areas shrank by 1.97%；the regional gap of cultural consumption in urban and rural areas among various provinces shrank by 1.04% over the previous year. The status evaluations of countrywide overall cultural consumption demand in urban and rural areas in 2012 are as follows：the value of vertical evaluation is remarkably higher than the base value since the “Ninth Five-Year Plan” period；it is slightly lower than the base value since the “Tenth Five-Year Plan” period；it is evidently lower than the base value since the “Eleventh Five-Year Plan” period and it is slightly higher than the base value of the previous year；the annual lateral evaluation without urban and rural and regional gaps is remarkably lower than the ideal value，because of the continuous presence of the urban and rural and the regional gaps.