在信息爆炸的现代社会,虚假信息有可能干扰社会的公共生活,掩盖真相成为话语主导。微博作为开放、便捷的新媒体信息平台,为谣言的迅速传播、聚合和裂变带来了可能。同时,在信息流动过程中,微博凭借其“自我纠偏”和“信息校正”能力,逐步发展成为有效的流言控制平台,在传播中扮演净化信息的“清道夫”与“守门员”的重要角色。本文通过问卷调查展示大学生应对微博谣言的现状与态度。同时,以新浪官方“微博辟谣”和NGO组织科学松鼠会下设的“谣言粉碎机”微博两个个案来分析他们如何运用有效手段,实现微博在信息传播中的自净化功能,并由此提出进一步完善“微博辟谣”机制的建议。
<<In modern society,false information is likely to both interfere with social public life and cover up the truth.To some extent,microblog is an information platform of rumors.On the other side,microblog has the ability to identify information by filtering error messages.As a “scavenger” and “goalkeeper”,the microblog plays an important role to fight with rumors.This paper tried to investigated the undergraduates’ cognitive of microblog rumors.Taking the “Weibo refutes rumors” and the “Rumor Mill” as examples,it analyzed the information purifying in microblog,suggestion was given at the end of this paper.
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