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    草根意见领袖在网络突发公共事件舆论中的作用机制——以屠夫为例

    • 作者:刘锐出版日期:2012年11月
    • 报告大小:1.4MB
    • 报告字数:19024 字所属丛书:
    • 所属图书:新媒体与社会(第三辑)

    摘要

    以网民代言人身份出现的草根意见领袖是网络时代意见领袖群体的典型特征,是新形势下网络舆论引导面临的和需要应对的新问题。屠夫在网络突发公共事件舆论中所起的作用主要是:助推舆论,推动网络舆论走向高潮;舆论消退后,激发新一轮舆论波。其之所以能够发挥意见领袖作用主要在于:介入突发公共事件之后随时发表言论;屠夫本身是论坛活跃分子,后以实际行动公益维权,赢得一定的知名度;评论立场、思维框架为站在弱势群体立场上,在法制框架内,质疑地方公权力;论证方式以非理性的逻辑推断为主,容易偏听偏信当事人的意见;行文风格为表述口语化,注意与网友之间的交流。研究屠夫发挥意见领袖的作用机制对于政府的网络舆论引导具有启发意义。

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    Abstract

    Grassroots opinion leader,with the identity of spokesperson of netizens,is the typical feature of public opinion group in the network times,and it is a new problem for network public opinion guidance to face and deal with in the new situation.The main role of TuFu in the opinion of network public emergencies is:driving the network opinion to the climax;triggering another round of public opinion wave when the opinion fades.Reasons of TuFu playing the role of opinion leader mainly lie in the followings:making speeches at any time when he participated in public emergencies.He was a active person in the forum,and then took part in protecting public rights,which helps him win certain popularity.The Commentary position and thinking framework of his article is always standing by the position of the disadvantaged,questioning local public power in the frame of legal framework.The way to prove his opinion is mainly irrational logic inference,which make him easy to heed and trust only one side.The style of his prose is colloquial expression and pay attention to communication with net friends.Research of function mechanism of TuFu as an opinion leader is of inspiring significance to the network public opinion guidance of the Government.

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    作者简介
    刘锐:作者系上海交通大学人文艺术研究院博士后
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