数字复合出版的核心是将一份内容进行结构化加工和分层次表达之后自适应地发布到不同终端,实现按需出版。本文通过对近两年我国复合出版新进展的研究,结合复合出版的典型范例,分析了目前该领域存在的诸多问题,如观念、产业链与商业模式、数字版权、数字内容监管、标准化、阅读方式以及技术壁垒等。最后提出了相应解决意见,内容涵盖受众细分、数字化管理、版权、标准化以及人才策略等,以期为提高我国数字复合出版进程提供参考。
<<By structured processing and hierarchically showing,making one resource content published to different terminal is the core of digital composite publishing.This paper studies on the new progress of digital composite publishing for recent two years in China,and combines with examples of it,analysis the problems such as people’s conceptions,industry chain and business model,digital rights,digital content supervision,standardization,method of reading,technological barriers,and so on.Related methods and suggestions are also given in the paper,covered by audience segmentation,digital management,copyright,standardization and talent strategy,in order to provide references for improving the progress of digital composite publishing in China.
<<