自1986年《中华人民共和国义务教育法》颁布实施以来,我国陆续发布了多项教育政策,但是传播效果并不明显,公众对其知之甚少。本篇文章中,研究人员通过对《国家中长期教育改革和发展规划纲要(2010—2020年)》《国务院关于进一步加大财政教育投入的意见》和《治理义务教育阶段择校乱收费的八条措施》三个个案的研究后发现,政府、媒体、公众三方在教育政策传播过程中未形成良性对话:政府偏重信息发布,政策解读较少;媒体对政策的报道稳定度较低,且对公众的态度关注较少;公众则在碎片化的传播中缩短了其思考时间,无法正确理解政策。在政策的传播过程中三方都没有充分利用新媒体。针对上述问题,研究小组结合角色扮演理论,认为各方在教育政策传播过程中应扮演好相应的角色:政府部门是政策的发布者和解读者,媒体是桥梁,是报道者、监督者和沟通者。最后,各方应重视新媒体的功能,积极构建我国的公共空间。
<<Since Compulsory Education Law of the People’s Republic of China has been issued and implemented in 1986,China released a number of education policies.However,the effect of education policy dissemination has not been obvious.These policies are not well known by general public.In this paper,researchers analyzed three cases by content analysis method.We found that there is not a virtuous dialogue among government,media,and general public.Government emphasis on information dissemination but ignore the interpretation;media lacks stabile report on these policies and pays less attention to public attitude;general public shorten their time to think in the fragmented mode of transmission so that they can’t understand policies correctly.All of the three characters have not taken full advantage of new media.To resolve these problems,researchers cite role-paly theory to put forward some suggestions.In the process of policies dissemination,government should be the promulgator and the interpreter;media should be the reporter,the supervisor and the communicator.It is necessary to attach importance to new media in order to found public sphere in China.
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