Since the 1990s，China’s economy develops in a high growth rate.Compared with the rapid momentum of the country’s overall economic growth，the growth of investment in education seems to be slowly.In this paper，depending on the data of the recent decade reports（2003.7-2012.7）and microblog users’ opinions（2009.8-2012.8）on educational investment，researchers found that the communication process of this issue has the following features.Media reports are regular，mainly concentrated in the March，July to September and November to December；governments and media agenda influence public agenda；public agenda is more vulnerable to the impact of unexpected events；opinion field is formed in the public while governments lack interpretation；media’s microblogs lack feedback and interact communication.At last，we think in order to solve the problems existed in the current educational investment and the media reports，government should establish a functional policy release system and should pay attention to public feedback，mass media should interpret these policies clearly，what’s more，they should make full use of their supervision power.