Higher education is closely related to the cultivation of the national elite talent and has always got a lot of publicity.Shanghai Jiao Tong University public opinion research laboratory statistically compared the 44 larger higher education public events through the first half of 2012 with 25 influential higher education public events in the same period of 2011.According to the contrast and analysis，statistics showed during the first half of 2012 the ratio of positive public opinions increased and campus management public opinions were multiple and public opinion environment became more rational.A number of policies caused public opinion hotspot.Beijing is still higher education public opinion focus city and Guangdong，Jiangsu，Yunnan also have public opinion hotspots.In media and the response，microblog becomes an absolute advantage power in the first exposure of media.Its exposure time much shorter and the main coping styles are increasingly diversified.In addition，the main body of higher education in response to public events still lacks active awareness and neutral，positive response to public opinions and have the imperfection of its communication mechanism easily causing the misunderstanding into the crisis.Therefore，this paper puts forward the corresponding proposals in the end for reference to the relevant departments.