On April 10th 2013，the Standard Scandal of the Nongfu Spring arose，and his crisis response approach and crisis communication strategy have been the focus of mass media and the public. This dissertation，by taking the thing from April 10th to May 9th，and using textual analysis and content analysis，conducts a research on the announcement from the official micro-blog of Nongfu Spring，and the report from related media. Through this research，this essay extracts 6 crisis communication strategies for enterprises when facing false report，which include clarifying the fact as soon as possible，not attacking peers blindly，ensuring the public’s pursuit，having a person be responsible of the information release and respond to it appropriately，fixing the image using other emergencies，and guiding public opinions and keeping communicating. All in all，over a half of mass media have commented to the Nongfu Spring’s crisis communication strategies in Standard Scandal both positively and negatively，and at the later period of the public opinion，the number of negative comments declined a lot，and positive comments began to rise.