China has become the world's focus. As the world's most important tourist destination and tourist source countries, the development of China's tourism has received far more concern from international organizations, foreign governments, overseas enterprises, public media and common citizens in other countries. As a result, it is vital for China to clearly understand how the world see China's tourism. Overall, as a destination, China's tourism is big but not strong; As a tourist source country, the world has been adapting to the significant growth of Chinese tourists. In the near future, China's tourism industry will enter into a new stage. During this process, China's tourism will change from "unconventional" mode to "normal" mode. In the meantime, Chinese tourism enterprises need to take full advantage of trade, investment and services to enhance their global competitiveness. <<