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    中国旅游企业:走向世界的尝试

    摘要

    2012年我国自驾游游客消费约为10661。7亿元,相当于2012年国内旅游总收入的46。9%。我国自驾游消费潜力巨大,自驾游政策环境利好,自驾设施和服务体系不断完善,自驾游产品供给日益丰富,形成了全民参与、发展迅速、形式多样、逐步规范、创新带动作用突出的特点。自驾游发展的制约因素包括:参与提供自驾车旅游服务的行业多,协调难度大;自驾游相关信息服务滞后;自驾游相关组织数量少,规模较小,专业的救援、保险服务不足;相关统计数据缺乏,政策壁垒多。为了推动自驾车旅游的进一步发展,建议:制定全国自驾车旅游总体规划;出台鼓励性的产业政策,培育自驾游相关主体;进一步破除政策壁垒,方便自驾出游;加强与自驾游相关的标准制定。 <<
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    Abstract

    In 2012, the consumption related to self-driving travels was approximately 1.06617 trillion yuan, equivalent to 46.9% of total revenues of domestic tourism of the year. China's self-driving travels has a great consumption potential and good policy environment, as well as continuously improving facilities and service system. Development of self-driving Travels in China also has its constraints on the other hand. To be accurate, many enterprises are currently involved in self-driving and car renting services which resulted a difficult coordination among all those companies. Lack of self-driving information and self-organized associations are also blocks since the insufficiency led to drawbacks in aiding and insurance services. Besides, inadequate data and policy barriers are also big issues. Therefore, to enhance the development of self-driving travels and services, some errands have to be settled. For instance, finalizing a general plan for self-driving tourism, adopting encouraging polices to relevant enterprises, eliminating policy barriers and setting new criteria to self-driving travels. <<
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    作者简介
    李一帆:李一帆,复旦大学旅游学系硕士研究生
    袁一鸣:袁一鸣,复旦大学旅游学系本科生。
    沈涵:中国社会科学院研究生院财贸系博士生。研究重点为旅游目的地管理,旅游市场营销、经济型饭店、航空产业与旅游产业的一体化发展。
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