In 2012, the popularity of mini-blog keeps rising, which has already become the origin of public opinion production. On the one hand, social conflicts have been accumulated under the background that China's society is experiencing a transitional period. The Netizens, i.e., internet users, hold aspiring expectation towards the advancement of social reform. Further, the discussion on the ideological orientation of further development and reform reemerges, and mass disturbances triggered by environmental problem have become more frequent. Civil groups demonstrate their strong position on the sovereignty dispute over Diaoyu Islands and the South China Sea. However, after comprehensive analysis, it is clear that it is people's request for better well-being, instead of nationalistic appeal, which orchestrated the campaign. People's Daily registered a corporation-based mini-blog, which evinces the national team's uprising in the domain of mini-blog, which will definitely broaden the channel of the interaction between government and the general public. <<