There are twenty-three risks for image crisis of natural disaster prevention and control. The provinces (municipalities or autonomous regions) encountering severe image crisis in natural disaster prevention and control were Shaanxi etc.in 2011, Sichuan from January to April in 2012.As regards image crisis response of natural disaster prevention and control, the key is to reduce image gap (15.19% in 2011), enhance image explanation(75.00% currently), rectify image deviation (32.50% currently), so as to comprehensively lower the risk of image crisis (24.23% in 2011) of natural disaster prevention and control. <<