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    2012年企业财经舆情年度报告

    摘要

    2012年企业财经舆情事件数量增多,热度上升。从企业所有制来说,民企舆情事件最为多发,其次为国企和外企。从舆情事件类别来看,产品/服务质量类舆情事件占比最高,其次为内部管理和知识产权/产权交易类舆情事件;从地域分布来看,华北、华东、华南和全国性企业财经舆情事件高发,北京、广州企业舆情事件占比位居前列;从行业分布来看,集中于制造业、信息传输计算机服务和软件业、公共管理和社会组织;从是否涉嫌违法违规来看,近四成企业财经舆情事件涉嫌违法违规。本报告同时还对2012年企业财经舆情事件传播、干预特点,以及宏观经济形势和经济政策类舆情、重点行业企业舆情、不同所有制企业舆情、企业家舆情等进行分析,并提出企业舆情应对建议,预测2013年企业财经舆情趋势。 <<
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    Abstract

    In 2012,there has been an increase in the number of public opinion events involving enterprises ,financial and economy issues,with the public showing greater concern.In terms of enterprise ownership,the public opinion events concerning private enterprises cropped up more frequently than those of state-owned enterprises,and foreign invested enterprises.In terms of event type,the greatest proportion of the public opinion events involving enterprises,finance and economy were found in the quality of products and service had,followed by internal management,intellectual property and transaction of property rights.In terms of geographic distribution,the public opinion events involving enterprises,finance and economy in Northe China,East China,South China and national enterprises ranked occurred frequently,with Beijing and Guangzhou ranking the top of the list.In terms of industrial distribution,the public opinion events involving enterprises,finance and economy were concentrated in manufacturing industry,transmitting information and software industry,public management and social organizations.In terms of violation of laws and regulations,almost 40% of public opinion events involving enterprises,finance and economy suspected to be related with violation of laws or regulations.In this report,we also generalize the spreading and interventional characters of enterprises,finance and economy in 2012,analyzing the macroeconomic situation,the public opinion of financial policies,key industries and enterprises,variety ownership enterprises and entrepreneurs.At the same time,we provide proposals about responses to the public opinion involving enterprises,finance and economy,and predict the trend in 2013. <<
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    作者简介
    上海交通大学舆情研究实验室:上海交通大学舆情研究实验室课题负责人:谢耘耕、陈虹。作者:高云微、梁俊民、郝希群、陶婧、张宏、王凤皎
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