In 2011,negative public opinion of the medical care and health services has aroused continuously.Medical negligence,medical disputes,health care reform,and physician-patient relationship and other issues have all stroked people's nerves.The growing medical disputes have made the medical industry the most important one in public opinion.With the popularity of the Internet,the social contradictions resulting from the health care industry have become more and more complicated,posing severe challenge to public opinion response.Many hot events of medical industry in 2011 have reflected that the independent third-party investigation mechanism should be improved.At the same time,the relevant departments of the medical profession must be alert to the "inferior thinking" of the media,and master effective media strategies.The response to public opinion has been closely bound up with the health departments,medical staff,patients and community,including the news media and the public.To create a harmonious doctor-patient relationship,it requires the joint efforts of all. <<