The present study reveals that youth consumption has three features.First,the growth rate of income is much lower than that of consumption.Second the consumption level is rising but its structure has not been optimized.Third,there exists the mainstream among the multiple consumption patterns.The paper argues that only through uniting the powers of government,society,family and individual could the youth consumption behavior and idea be better guided,and could their life quality be improved,so as to create a consumption environment according in harmony with the social development. <<