During the 2008 Beijing Olympic Games，through the publicity of government and all kinds of media，Beijing residents’ attentions and understandings on the event continued to increase.Information of the Games，star Highlights and anecdotes were extremely concerned by the Beijing residents.Traditional media played an important role while gradually internet became another key platform for the exchange of Olympic information.Institutions，enterprises and communities were the most credible activity organizers.Many people were highly involved into voluntieering during that period.Poeple believed that the Olympic Game had made significant positive influences to the whole country and society.